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Scams & Spam: 7 Dead Giveaways of Fake Product ReviewsPhoto

Consumer trust increasingly hinges on the opinions of strangers. Before purchasing anything from healthy cookware sets to high-end electronics, most shoppers now scan online reviews to gauge product quality. This dependency creates a lucrative opportunity for manipulation that companies have enthusiastically exploited. Fake reviews have evolved from crude attempts at deception into sophisticated marketing strategies […]

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Building Trust: 5 Conversations Every Leader Should Have

Whether you’re a startup founder working from an office for lease in Abbotsford or a team leader in a multinational company, trust is going to be a make-or-break element of your success. However, a reputation for being trustworthy isn’t some magical elixir that appears overnight. It’s painstakingly constructed through deliberate, authentic conversations that reveal character, […]

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