Bundaberg is Australian’s favourite rum and it is no wonder you may have natural curiosity about who owns Bundaberg rum while having a sip sitting in your couch. Here, we will answer the question, look at the history of the brand, products they offer and more.
Who owns Bundaberg rum or Bundaberg distilling company?
Diageo Australia is the leading premium spirits company in Australia and the proud owner of the Bundaberg Distilling Company.
Bundaberg Brewed Drinks is a proud family owned business, based in the small Australian town of Bundaberg. The Flemings family founded the brewery and still run it to this day.
In the image on the left, you can see Electra Breweries in the year 1968 when Neville and Gladys Fleming together with their son Cliff & daughter-in-law Lee Fleming purchased Electra Breweries (Bundaberg) Pty Ltd, a bottling and fermenting business.
What is Bundaberg Rum?
For those who are in Australia and for some reason doesn’t know what it is, Bundaberg Rum is a dark rum produced in Bundaberg, Queensland, Australia, by the Bundaberg Distilling Company. “Bundy” is the short name of it as Australians like to shorten everything.
Bundaberg Blenders 2015 has taken out the 2016 Worlds Best Rum Award at the World Rum Awards in London.
History of Bundaberg Rum
Bundaberg Rum originated out of a challenge that local sugar mills faced around 1885. The challenge was what to do with the waste molasses after the sugar was extracted in their mills. The molasse is usually heavy and difficult to transport so mill owners were not sure what to do with it.
Eventually after long meetings, it was decided that they will turn molasses into Bundaberg Rum in 1888
Today millions of bundaberg rum and other drinks are sold across Australia and even exported to other countries. Bundaberg rum factory tours attracts 75,000 visitors every year.
The factory tour is one of the top things to do when you are in this small town of Qld. This 11 minute video below takes you on a journey through the process of making the Famous Bundaberg Rum.
More About DIAGEO (Parent Company)
DIAGEO brand portfolio not just include Bundaberg rum but also many popular and much loved Aussie brands as below.
- Scotch whisky: Black & White, Buchanan’s, J&B, Johnnie Walker, Grand Old Parr, Lagavulin, The Singleton, Talisker and Windsor.
- Other whisk(e)y: Bulleit and Crown Royal.
- Vodka: Cîroc, Ketel One and Smirnoff.
- Rum: Bundaberg, Captain Morgan, Ron Zacapa.
- Liqueur: Baileys.
- Tequila: Casamigos and Don Julio.
- Gin: Gordon’s and Tanqueray.
- Local spirits: McDowell’s, Shui Jing Fang, Yeni Raki and Ypióca.
- Beer: Guinness.
Australians All
